Media Role Models and the Effect on Children - 3275 Words

Media construct our culture, and the media we use to communicate with one another shapes our perception of reality. Our society is centered on media, it is the most influential factor in constructing our culture, but is it a positive culture? If we examine the effect that media has on children, we can say that it breeds a harmful culture, one that throws values and morals out the window. This is because the media is profit driven and has developed its own code of ethics of anything-goes. As a result, children are exposed to things that they should not necessarily be exposed to yet and as a result it rushes their mental development and in fact moulds their mentality. This is a scary fact because these childrens minds are susceptible†¦show more content†¦Another example we could look at is Britney Spears, young girls who like Britney Spears think that she is ‘cool and thus they strive to be just like her, and this involves acting like Britney and more importantly buyi ng Britney Spears products such as her clothing. So in conclusion these media personalities are popular among children and idolized by them because they are promoted as being cool and for a child to be cool they must be just like them, which involves buying their products. These media personalities are in essence products themselves that the media bodies try to sell to children on the basis of ‘cool, and once they can be sold to the children as being cool, their entire franchise benefits because their image can create the demand for all products with their likeness. Now lets look at the effect that these media personalities have on children in the age group 5 and under. We assume that children are safe watching educational programming such as Blues Clues, Dora the explorer and Teletubbies, but are they really as safe as we think they are. First off, these types of television shows are educational and do in fact teach young children while keeping them entertained. This can be seen as a positive influence on our kids and these characters as being positive roleShow MoreRelatedHypodermic Syringe Model1453 Words   |  6 PagesHypodermic Syringe Model of the Mass Media (33 marks) The Hypodermic Syringe Model suggests that the media are strong and the audience is weak and passive. This means that the messages the media portrays, society will instantly believe without questioning the ideas and morals behind this. The model suggests that children are more susceptible to the messages in the media and accept the information provided as they have not fully developed social skills. 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